Head of Digital Sales and Marketing

Digital Sales and Marketing Strategy:

• Develop and implement a comprehensive digital sales and marketing strategy to drive customer acquisition, retention, and growth.

• Identify and leverage emerging digital trends and technologies to enhance customer experience.

• Collaborate with cross-functional teams to align digital initiatives with overall business objectives.

Digital Product Management:

• Oversee the end-to-end product lifecycle for digital lending products, from ideation to launch and post-launch optimization.

• Conduct market research and competitive analysis to identify product opportunities.

• Define product requirements and collaborate with technology teams to develop innovative digital lending solutions.

• Monitor product performance metrics and make data-driven decisions to improve customer experience and drive business growth.

Digital Sales and Distribution:

• Lead the development and execution of digital sales channels, including online platforms, mobile apps, and social media.

• Optimize customer acquisition and conversion funnels.

• Collaborate with sales teams to drive digital sales and ensure effective lead generation and nurturing.

Customer Experience:

• Enhance customer experience through personalized digital interactions and seamless journeys.

• Implement effective customer relationship management (CRM) strategies.

• Leverage data analytics to gain insights into customer behavior and preferences.

Team Leadership and Management:

• Recruit, hire, and develop a high-performing team of digital sales and marketing professionals.

• Foster a culture of innovation, collaboration, and continuous improvement.

• Provide mentorship and coaching to team members.

Education level, certification: Bachelor's degree in business, finance, marketing, or a related field.

Experience:

• 8+ years of experience in digital sales and marketing, preferably in the financial services industry.

• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).

• Proven track record in launching and managing successful digital products.

• Experience with data analytics and CRM tools.

• Excellent leadership and team management skills.

• Strong communication and interpersonal skills.

• A passion for innovation and a customer-centric mindset.