Head of Customer Strategy
Mô tả công việc
*According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.
By submitting this application to Home Credit Vietnam Finance Company Limited through Vietnamworks, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/en/article/id/217
- Develop and implement a comprehensive CVM communication & costs strategy aligned with business goals
- Lead and develop strategy team, setting clear objectives and ensuring accountability.
- Work closely with product teams to ensure CVM strategies align with new product launches and updates, ensuring seamless integration of products into the CVM lifecycle.
- Contribute to product feedback loops by analyzing customer engagement data and providing actionable insights.
- Create and oversee data-driven campaigns to activate customers and drive cross-sell/upsell opportunities using lifetime value calculations.
- Collaborate with campaign teams to execute impactful and timely customer campaigns.
- Work with communication teams to refine content strategies for various channels.
- Design, monitor, analyze, and act on campaign performance using KPIs such as engagement rates, conversion rates, and customer lifetime value (CLV).
- Evaluate and implement new technologies to enhance communication efficiency and reduce costs.
Yêu cầu công việc
- Proven relevant experience of minimum 6 years in CVM/CRM, Marketing, Strategy product design or similar position.
- Developing and managing a team of experts, while still being a direct contributor.
- Experience in customer journey mapping and integration with product development.
- Proficiency in managing multi-channel sales strategies, evaluating the campaign results, calculating benefits to company and customer.
- Data-driven approach with expertise in lifetime value calculations and performance analysis.
- Knowledge of financial products and standard sales channels in finance industry.
- Fluent in English oral and written skills, experience with presenting to top management in English.
Phân tích mức độ cạnh tranh
VietnamWorks AI
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Giá
29.000đ / lượt
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Chăm sóc sức khoẻ
Nghỉ phép có lương
Thông tin việc làm
05/12/2024
Giám Đốc và Cấp Cao Hơn
Ngân Hàng & Dịch Vụ Tài Chính > Quản Lý Quan Hệ Khách Hàng
Lifecycle Management, CRM, Product Management, Business Finance, performance marketing
Tài Chính
Tiếng Anh
5
Không hiển thị
Địa điểm làm việc
Hồ Chí Minh, Vietnam
Phu Nu Building, 20 Nguyen Dang Giai, Thao Dien Ward, District 2, HCMC
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