Head of Customer Strategy

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- Develop and implement a comprehensive CVM communication & costs strategy aligned with business goals

- Lead and develop strategy team, setting clear objectives and ensuring accountability.

- Work closely with product teams to ensure CVM strategies align with new product launches and updates, ensuring seamless integration of products into the CVM lifecycle.

- Contribute to product feedback loops by analyzing customer engagement data and providing actionable insights.

- Create and oversee data-driven campaigns to activate customers and drive cross-sell/upsell opportunities using lifetime value calculations.

- Collaborate with campaign teams to execute impactful and timely customer campaigns.

- Work with communication teams to refine content strategies for various channels.

- Design, monitor, analyze, and act on campaign performance using KPIs such as engagement rates, conversion rates, and customer lifetime value (CLV).

- Evaluate and implement new technologies to enhance communication efficiency and reduce costs.

- Proven relevant experience of minimum 6 years in CVM/CRM, Marketing, Strategy product design or similar position.

- Developing and managing a team of experts, while still being a direct contributor.

- Experience in customer journey mapping and integration with product development.

- Proficiency in managing multi-channel sales strategies, evaluating the campaign results, calculating benefits to company and customer.

- Data-driven approach with expertise in lifetime value calculations and performance analysis.

- Knowledge of financial products and standard sales channels in finance industry.

- Fluent in English oral and written skills, experience with presenting to top management in English.