[Hà Nội] Senior Marketing Specialist

Primary job duties:

Retail Marketing

• Implement POSM for new stores and Marketing activities for grand opening events

• Ensure the quality and effectiveness of POSM (posters, LCD…) at stores, delivered on time and in accordance with guidelines.

• Supervise promotions, events, and marketing activities at stores, ensuring proper execution according to the plan.

• Supervise suppliers, including auditing and managing paperwork related to contracts, acceptance, and payments.

Brand Development

• Implement ESG activities, build a brand image focused on community engagement and sustainable values.

• Experience in working with KOCs/KOLs, including planning and communicating with influencers for bookings.

• Engage in collaborative events and partnerships between 7-Eleven and other brands.

• Conduct market research, analyze competitors and customer behavior in the retail industry to propose ideas for improving campaigns.

• Analyze and evaluate the effectiveness of assigned activities, and report regularly to Leader /HOD

• Coordinate with relevant departments to ensure the smooth and effective execution of tasks.

• Carry out other tasks as assigned by the manager

Qualifications:

• Bachelor‘s degree in Marketing, Business, or related fields.

• At least 3 years of experience in a similar position in the retail industry.

• Strong understanding of the retail industry and customer behavior.

• Knowledge of POSM materials.

• Have skills in photography and videography.

• Project management skills, with the ability to work independently and collaborate well with teams.

• Strong communication and presentation skills.

• Proficient in Microsoft Office, with English language skills being an advantage.

• Enthusiastic, proactive, and highly responsible.

• Willing to work on weekends if necessary.

Skills:

• Creative & quick learner.

• Team player.

• Effective multi-tasker.

• Good at time-management.