Growth Marketing Manager

We are seeking a dynamic Growth Marketing Manager who will be instrumental in leading brand, trade, and social marketing initiatives to propel our company's growth in the fashion retail industry. The ideal candidate will demonstrate strategic thinking, adeptness in data-driven decision-making, and a proven record of scaling customer acquisition and retention efforts.

Responsibilities:

Marketing Strategy & Execution (30%):

• Develop comprehensive strategies for marketing teams, emphasizing design, branding, positioning, and pricing strategies.

• Manage and forecast monthly, quarterly, and annual budgets for the marketing department.

• Establish and track team goals to ensure accountability and drive performance.

• Design branding, positioning, and pricing strategies to elevate brand visibility and competitiveness.

• Maintain brand message consistency across all channels, including events, email campaigns, web pages, and promotional materials.

• Utilize market surveys, data analytics, and market intelligence to inform marketing campaigns and strategic decision-making.

Above The Line & Below The Line Activity (30%):

• Collaborate with cross-functional teams to execute digital marketing campaigns, encompassing content creation, social media, media ads, communities, PR, KOL/KOC, and out-of-home advertising.

• Oversee optimization of digital marketing channels to enhance demand generation, expand reach, drive engagement, and improve sales conversion rates.

• Plan and execute product launches, coordinate with press and PR teams, and ensure positive brand feedback.

• Lead product knowledge sessions for internal and external stakeholders to drive product understanding and adoption.

Personnel Management / Leadership (20%):

• Manage and cultivate the marketing team to ensure alignment with departmental objectives.

• Establish effective communication channels across stakeholders to facilitate pricing strategy implementation and logistic fulfillment.

• Develop measurable targets and implement budget management processes to foster accountability and performance.

Monitoring and Analysis (15%):

• Conduct market surveys, brand reputation surveys, and customer experience journey analyses to gather insights and identify growth opportunities.

• Analyze consumer behavior, competitor movements, market pricing, and customer feedback to propose enhancements and optimizations.

• Generate reports to provide analysis and insights into marketing performance, utilizing tools such as Google Analytics and data analytics platforms.

Knowledge Management (5%):

• Stay abreast of industry trends and best practices through self-study, training, and collaboration with colleagues.

• Foster proficiency in various marketing domains, including digital marketing, trade marketing, product marketing, and e-commerce insights.

• Maintain awareness of garment and fashion-related topics, including technical features and benefits.

• Proven work experience in marketing or related fields, with a minimum of 5 years' experience in brand marketing, especially in luxury, retail, and fashion.

• Bachelor's degree in Marketing or a related field.

• Solid experience in digital marketing, social media, content, and influencer marketing, with proficiency in the omni-channel retail model.

• Understanding of the fashion industry in the region and a portfolio showcasing successful product marketing campaigns.

• Excellent presentation, written, and verbal communication skills, with meticulous attention to detail.

• Demonstrated ability to collaborate with cross-functional teams and executive management.

• Possesses an agile, creative, results-oriented mindset with a drive for continuous improvement and initiative.

• Proficiency in English and Vietnamese (both verbal and written).