Growth Marketing Lead

This role will act as key member in managing and executing Growth marketing activities of Money Transfer.

What you will do:

- Manage the development and planning/execution of the growth marketing strategy for winning market share and increasing adoption of Zalopay's Money Transfer Product line

- Manage and coach team members to become high-performing team.

- Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design

- Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns

- Own the relationship with Business Owner and other functions team to execute the overarching growth strategy

- Manage budget allocation between promo cost and media mix that best suits business objectives

Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights

- Media Planning

­- At least 5 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns, with at least 2 years in a similar Lead role

­- Bachelor's degree from a reputable university, preferably in Marketing, Economics, or Business Administration.

­- Customer obsessed. The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner’s problems.

- Self-motivated, and willing to take on and overcome ambiguous challenges.

­- Finger-tipsiness with data. Know how to leverage this data to make decisions without getting stuck in analysis paralysis.

­- Excellent organizational and communication skills. Ability to create partnerships with function team.

­- Thrives in a startup environment: loves dealing with fast pace, changing needs, and limited resources.

­- Experience working in Tech firms (fintech / e-wallet, e-commerce, ride-hailing, etc.) or financial institutions (banking, asset management, consumer finance, etc.)