Growth Analytics Manager

About Us

Be Group is on a mission to become a super app, offering a seamless experience across ride-hailing, food delivery, grocery & parcel delivery, and other digital services. We are seeking a Growth Analytics Manager to help drive growth across our services by focusing on end-to-end conversion optimization, service-wise analytics, and products/services innovation. Join us in shaping the future of the super app experience!

Key Responsibilities:

1. Customer Conversion Funnel Management

• Oversee performance of end-to-end customer conversion funnel, ensuring smooth user journeys from acquisition to engagement and retention.

• Identify bottlenecks in the customer funnel (cross services) and implement strategies to optimize conversion rates.

• Collaborate with Marketplace and Product teams to design, implement, and analyze A/B tests and experiments to improve the customer experience and increase conversions.

• Collaborate with Marketing and Product teams to drive customer engagement and loyalty.

2. Service-Wise Analytics

• Lead data-driven initiatives by analyzing service performance, customer preferences, and subscription models.

• Develop detailed service-wise performance metrics and KPIs, ensuring alignment with company goals.

• Provide actionable insights on ride-hailing, food delivery, logistics, and other verticals.

• Optimize and develop subscription models and strategy to enhance user retention and long-term customer value.

3. Feature Optimization & New Service Launches

• Collaborate with cross-functional teams to launch new services that drive growth.

• Continuously evaluate existing features for performance and recommend optimization strategies.

• Partner with the product team to identify market opportunities, test hypotheses, and roll out new services or features to meet evolving customer needs.

• Monitor the competitive landscape to ensure our offerings remain best-in-class.

4. Core Analytics & Operational Efficiency

• Collaborate with marketplace and products, tech teams to deliver core analytics and recommendations to optimize pricing, batching, and dispatch cross-services to maximize operational efficiency.

• Monitor key operational metrics, identify trends, and provide insights to improve service delivery.

• Bachelor’s degree in Business, Data Analytics, Marketing, or a related field (Master’s degree preferred).

• 5+ years of experience in growth management, product management, or a related role in tech or ride-hailing/logistics industries.

• Proven experience with conversion rate optimization and customer journey mapping.

• Strong analytical skills with expertise in data-driven decision-making and working with analytics tools (e.g., Google++, SQL, Tableau, etc.).

• Excellent communication and collaboration skills with the ability to work cross-functionally.

• Experience in launching new services and driving product growth in a fast-paced environment.

• Familiarity with subscription models and customer lifecycle management is a plus.