Farm Onboarding & Engagement Manager

About Tend

Tend is a farm management technology company dedicated to helping farmers worldwide

optimize their operations. Through our intuitive mobile and web applications, farmers can plan,

track, and analyze their farming activities more efficiently and sustainably. Our goal is to

empower farmers with real-time insights and best-in-class digital tools.

Role Overview

We are looking for a motivated individual with strong connections to the farming community in

Vietnam. As the Farm Onboarding & Engagement Manager, you will train and support

farmers in using our free app for one year, gather their feedback, and relay key insights back to

our product and development teams. Your work will ensure that the Tend app remains

farmer-focused and continuously improves in response to user needs.

Key Responsibilities

1. Farmer Onboarding & Training

• Conduct on-site and virtual demonstrations of the Tend app.

• Assist farmers in downloading, setting up, and learning to use the app’s features.

• Provide ongoing support, troubleshooting, and guidance to ensure a positive user experience.

2. Relationship Building

• Establish and maintain trust-based relationships with local farmers, cooperatives, and agricultural communities.

• Serve as the primary point of contact for farmer inquiries and concerns about the app.

3. Feedback Collection & Communication

• Regularly gather user feedback on functionality, usability, and potential areas of improvement.

• Translate and relay feedback clearly to our product and development teams.

• Propose enhancements or updates based on farmer experiences and local farming practices.

4. Data Reporting & Analysis

• Monitor app usage and adoption rates among farmers.

• Prepare weekly or monthly reports summarizing adoption metrics, challenges faced, and user satisfaction.

• Present clear, actionable insights for the product team to implement.

5. Community Engagement & Outreach

• Organize informational workshops or small training sessions in farming communities.

• Advocate for best practices in farm management and sustainability using the Tend platform.

6. Cross-functional Collaboration

• Work closely with marketing and customer success teams to share success stories and testimonials.

• Coordinate with sales and partnership teams to identify new growth opportunities.

Qualifications

1. Educational Background

• Bachelor’s degree in Agriculture, Agronomy, Agribusiness, or a related field (preferred but not mandatory if you have strong experience).

2. Agricultural Experience

• Hands-on experience in farming or agribusiness in Vietnam.

• Strong network within local farming communities or cooperatives.

3. Technical Skills

• Basic proficiency in using mobile and web applications.

• Comfortable navigating data, surveys, and digital reporting tools.

4. Communication & Interpersonal Skills

• Fluent in Vietnamese; working-level English is preferred.

• Excellent verbal and written communication, with the ability to build rapport with diverse stakeholders.

• Ability to clearly present ideas, train users, and translate technical details into farmer-friendly language.

5. Other Requirements

• Willingness to travel frequently within Vietnam.

• Self-motivated, proactive, and able to work independently.

• Passion for sustainable agriculture and supporting local communities.

What We Offer

● Competitive salary and benefits (including travel allowance, if applicable).

● 1 year of free access to the Tend app for partner farmers in your community.

● Opportunity to make a significant impact on Vietnam’s agricultural landscape by

driving technology adoption.

● A supportive, mission-driven international team dedicated to farmer success.