Expert, Business Marketing

Job Purpose:

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

• Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

• Execution of marketing activities, budget, premium / stocks and provide update

• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

• Prepare, propose and implement NPS survey

• Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

• Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

• Design content for marketing program, campaign

• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

• Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

• University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration

• Master's degree or higher is preferred

• Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers

• English: minimum TOEIC 650 or equivalent

• Expertise

+ Understanding the organization

+ Knowledge of the company's products

+ Understanding the rules/operating processes in the unit

Quyền lợi:

• Thu nhập cạnh tranh

• Được tham gia khóa đào tạo bài bản trước khi bắt đầu làm việc chính thức. Thường xuyên được tài trợ tham gia các khóa học nghiệp vụ chuyên nghiệp của Techcombank.

• Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến

• Được hưởng đầy đủ các chính sách phúc lợi theo quy định của Techcombank

• Được trải nghiệm và chia sẻ các kinh nghiệm làm việc thực tế.

• Cung cấp trang thiết bị đầy đủ để phục vụ công việc.