Executive, Marketing (Heavy Industry)

General responsibilities:

• Create and manage content for company’s website, social media platforms, emails, and other forms of digital communication.

• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.

• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.

• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.

• Develop and monitor campaign budgets.

• Stay up to date on the latest social media trends and implement them in company’s marketing campaigns.

• Other tasks as assigned by line manager

About Cummins DKSH: Cummins DKSH (Vietnam) LLC., a joint venture that was set up after more than 20 years of successful cooperation between Cummins and DKSH in 2009. Cummins and DKSH are taking this long-standing, fruitful business relationship to the next level. The two joint ventures provide an effective platform for Cummins to further expand into the region and provide local economies with the equipment they need to sustain their growth. Globally striving to offer top-quality products and services to their customers, Cummins has found the perfect partner in DKSH: close to 100 employees to take care of Cummins products by providing sales, marketing, project management, and after-sales services in Vietnam. The 24 hour a day, 7 days a week door-to-door after-sales services place Cummins in the perfect position to meet local customers’ requirements and service needs in various sectors including marine, manufacturing, power plants, post, telecommunications, commercial buildings and hospitals.

Functional skills and knowledge

• Fluency in written and spoken English.

• Social media savvy, with a passion for staying on top of trends.

• Strong sense of creativity, imagination, and innovation.

• In-depth knowledge of various social media platforms and best practices.

• Ability to analyze consumer metrics, reports, and trends.

Soft skills

• Strong project management and managerial skills.

• Excellent interpersonal skills, with the ability to collaborate with other departments.

Education

• Bachelor’s degree in Marketing, Business Administration or equivalent experience.

Work experience

• 3-4 years in Digital Marketing & Marketing Communications.

Preferred Qualifications

• In-depth knowledge of current digital trends.

• Experience in digital marketing, or a related field.

• Proficiency in photo and video editing software.

• Experience with SEO and SEM strategy and keyword research.

• Understanding of website analytics tools, such as Google Analytics.

• Analytical mind, with a passion for measuring data.