Ecommerce Media & Social Commerce Manager

POSITION SUMMARY

• The Ecommerce Media & Social Commerce is responsible for social commerce on TiktokShop, performance marketing for media Onsite & Offsite and Consumer Engagement Services (CES) & Supply Chain Quality Assurance (QASC) Management related to eCommerce & Social Commerce.

• She/he has to ensure the efficient implementation of planning and execution of marketing activities, eContent Development (Basic & Advanced), Tiktok Shop assortments managment

A DAY IN THE LIFE …

• Social Commerce on TikTokShop - plan & execute, cordinating with BU representatives:

- Marketing activities: UCG content, livestreams, TikTok videos, affiliate marketing (influencer plan)

- eContent Development (Basic & Advanced): meet Global Guideline & TikTok platform requirements

- TikTok Shop assortments management: monthly planning & listing, optimizing availability, affordability, visibility, placement, and promotions

• Performance Marketing for media Onsite & Offsite:

- Planning: strategy supporting annual socom & ecom ambition, monthly and campaign-specific plans

- Execution: include but not limited to Facebook CPAS/ Google Shopping Ads/ eRetailer Marketing Solutions, onsite Search, TikTok LAS, VSA, PSA

- Governance: camapaign analysis, monthly & quarterly reports, test & learn agenda, insights sharing, agency performance, budget management, payment and billing process, data collection & mapping for mROI,…

• Consumer Engagement Services (CES) & Supply Chain Quality Assurance (QASC) Management related to eCommerce & Social Commerce

• Demonstrated experience of campaign management & merchandize or campaign marketing (advertising/ digital agency…) experience in eCommerce or Social commerce

• Has experience in developing & executing campaigns / merchandize (related to FMCG products is a plus)

• Demonstrated solid understanding of eRetail/ Omni-channel marketing/ business

• Has strong media experience / BBNW / key digital platforms principles is a plus