Ecommerce - Key Account Manager, Cosmetics Brand G.G.G, B Happy

*Commercial planning

• Develop and manage comprehensive commerce strategies to achieve revenue, P&L target.

• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.

• Forecast sales and inventory levels to optimize product availability and minimize stockouts.

Key account management

• Build and maintain strong relationships with marketplace accounts.

• Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign.

• Monitor account performance and implement strategies to meet or exceed sales targets and optimize ROI.

Platform management

• Oversee the management and optimization of ecommerce platforms, including the company website and social commerce.

• Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.

• Collaborate with external partners to enhance website functionality, user experience, and performance.

Digital Marketing

• Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce.

• Analyze campaign performance and optimize strategies based on data-driven insights to maximize ROI.

Merchandising and Product optimize

• Work closely with the product management, merchandizer, and creative teams to ensure a compelling product assortment that meets customer needs and preferences.

• Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability.

• Optimize performance by product based on historical data.

*Customer Experience and Engagement:

• Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence.

• Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.

Analytics and Reporting:

• Track and analyze key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behavior.

• Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making.

• Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.

*Preferred Skills:

• Analytical skills, business planning, ecommerce expertise, data driven mindset, project management, take-ownership, high pressure.

• Strong understanding of ecommerce platforms, digital marketing channels, and analytics tools.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

• Experience in the beauty industry is a plus.

• Bachelor’s degree in business, marketing, or related field.