Ecommerce and Digital Marketing Manager

ABOUT US

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.

** Job Overview:

This position is responsible for creating a compelling online experience that attracts customers, drives sales, and builds brand loyalty.

** Job Responsibilities:

1. E-commerce Strategy and Execution:

• Develop and implement e-commerce strategies by defining the company's online sales goals, in line with Nameplates strategies.

• Oversee the company's e-commerce platform(s), including marketplaces, online storefronts, and mobile apps.

• Set targets for online sales and co-work with Brand Manager in implementing strategies to achieve the targets.

• Manage Ford Vietnam Website including performance tracking & optimization.

• Optimize website performance, running targeted marketing campaigns, and collaborating with sales teams.

2. Digital Marketing:

• Manage all owned digital marketing channels including website, social channels, CRM including search engine optimization (SEO), social media marketing, email/sms marketing.

• Manage, allocate resources effectively, track digital marketing performance.

• Monitor key metrics such as website traffic, conversion rates, and social media engagement.

3. Content Creation and Management:

• Manage content calendars: Plan and schedule content across multiple channels to ensure a consistent and impactful brand message.

• Collaborate with sales, marketing, product development, and IT teams to ensure alignment and effective execution of e-commerce and digital marketing strategies.

• Present data, insights, and recommendations to management, keeping them informed about the progress of e-commerce and digital marketing initiatives.

4. Stay Up-to-Date with Industry Trends:

• Keep update to date on the latest developments of e-commerce, digital marketing.

• Evaluate and adapt strategies to stay ahead of the curve and maximize the impact of e-commerce and digital marketing efforts.

5. Tasks to do by Central/Regional team:

• Website technical support by Central Team.

• eCommerce technical support by Central Team.

• Monthly review on Social Performance by IMG Central Team, evaluation and recommendation.

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1. Education & Experience:

• A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.

• Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.

2. Key Skills & Competencies:

• Understanding of all aspects of digital marketing and eCommerce platform.

• Understanding of Vietnamese consumer's buying behaviour in automotive industry.

• Strategic thinking and analytical skills for conducting market research and competitive analysis.

• Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.

• Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work.

• Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.

3. Industry & Market Knowledge:

• Basic knowledge on automobile industry, market segmentation.

• Up-to-date knowledge of industry trends, competition and Vietnamese government's policies in auto industry.

4. Personal Attributes:

• Proactive, results-oriented, and driven to succeed in a fast-paced environment.

• Strong work ethic, with the ability to work independently and as part of a team.

• Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

* Working location: Hanoi, Hybrid working model