Digital Performance Executive

Panasonic Sales Vietnam is seeking a highly skilled Digital Performance Marketing Executive to support our digital planning and digital campaign management. The ideal candidate will play a key role in driving digital strategy, executing campaigns, and optimizing performance across multiple platforms. Below are the key responsibilities:

1. DIGITAL PLANNING:

• Support the line manager in developing digital strategies, planning approaches, and performance metrics across platforms/channels for all categories.

• Test and experiment with different strategies and optimization approaches to gain insights into how to effectively drive traffic and influence customer behavior.

• Collect market and audience insights using reports, research, and data tools to provide supporting data for developing digital strategies.

• Maintain a deep understanding of industry digital benchmarks and the ability to compare the company’s performance with market benchmarks to remain competitive.

2. DIGITAL CAMPAIGN MANAGEMENT:

• Set up and execute digital campaigns across multiple platforms, such as Facebook Ads, Google Ads, etc.

• Lead daily communication with vendors for the execution of display and programmatic formats and closely monitor their performance to ensure campaign KPIs are achieved.

• Monitor and track campaign performance using analytics and data tools such as Ad Dashboard, Google Analytics, Google Data Studio, etc.

• Analyze ongoing campaigns based on analytic data and proactively make strategic recommendations to meet campaign goals and improve performance.

• Conduct daily, weekly, and post-campaign reports for all digital campaigns.

3. PAPERWORK:

• Follow up with internal (Marketing, Accounting, Legal) and external (Facebook, Google, vendors, etc.) stakeholders to prepare documents for contracts and monthly billing processes.

• Process documents in internal systems to obtain approval from relevant stakeholders.

• Closely monitor the process to ensure paperwork and payment procedures are completed in a timely manner.

- Bachelor/ master's degree in marketing/ digital marketing or relevant majors

- Minimum 1 year in Digital Marketing, with experience in Social, Search, Video, Display, E-commerce, and Conversion ads. Agency experience in a performance team is a plus.

- Proficiency in English (spoken and written).

- Excellent communication skills, both internally and with external partners.

- Strong analytical and data-driven mindset.

- Strong project management and organizational skills.

- Ability to manage pressure, multitask, and adapt to a dynamic work environment.