Digital Marketing Specialist

Digital Marketing Specialist - Football App

• Utilize your expertise to manage all online marketing channels, including but not limited to social media, SEM, Zalo, GDN, YouTube ads, SEO, and email marketing.

• Develop, implement and manage marketing campaigns to promote the app, focusing on app store optimization (ASO), user acquisition and retention strategies.

• Enhance visibility and conversion rates on app stores by optimizing titles, keywords, descriptions and visuals.

• Execute paid social media and Google Ads campaigns targeted at driving app installs and engagement.

• Collaborate with product and design team to develop compelling ad videos and app store engagement.

• Analyze and optimize user acquisition funnels across various channels (social media, Google Ads, in-app ads).

• Create and manage email and push notification campaigns to improve user retention and re-engagement.

• Create consistent, engaging content across all social media platforms, including Facebook, YouTube, and TikTok. This includes writing and editing posts, enhancing customer engagement, and promoting social media campaigns.

• Track, analyze, and report on key performance metrics, adjusting campaigns to meet ROI and performance goals.

• Conduct A/B tests on ads, creatives, and messaging to maximize effectiveness.

• Work closely with the product, data, and design teams to ensure alignment on app and growth strategies.

• Stay updated on trends, competitive insights, and emerging marketing tools to maintain a competitive edge.

• Perform other tasks as requested by superior and management.

• Bachelor's degree in Marketing, Communications or a related field.

• Minimum 1-2 years of working experience in digital marketing with a focus on app preferred.

• Experience in the app industry, especially in a similar role.

• Digital marketing experience: Have extensive digital marketing experience, including social media marketing (SEM), search engine optimization (SEO), email marketing, etc.

• Knowledge of SEO and content marketing as it applies to apps.

• Strong understanding of app marketing funnels and user journey.

• Excellent written and verbal communication skills.

• Data-driven mindset with strong analytical abilities.

• Ability to manage multiple projects and prioritize in a fast-paced environment.

• User feedback management: Learn how to handle user feedback and complaints to improve user satisfaction.

• Passion in Football is a big plus.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.

• Ability to work in a fast-paced, high-pressure environment.

• Flexible and quick to adapt to change.

• Integrity, trustful, positive thinking, open-minded, good listener.

• Strong in both concept-generation and must be clear, concise, and grammatically correct copy.