Digital Marketing (Non-Manager)

• Creation and execution of comprehensive marketing strategies & plans across online and offline and campaigns to promote our home Hitachi Product Line in Vietnam. This includes defining target audiences, positioning, messaging, and promotional tactics.

• Lead the planning and execution of new product launches 360 degrees across platforms in collaboration with product & sales and HQ Marketing Teams.

• Manage and strengthen the brand identity of Hitachi, ensuring consistency across all marketing channels and communications.

• Responsible for creating online & offline marketing materials including but not limited to product pages, leaflets, POP’s, product stands, social media contents etc.

• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize ROI inline with company business goals.

• Responsible for media buying activities online & offline.

• Developing Marketing Benchmarks for Vietnam.

• Creating pre/post campaign analysis for marketing investments.

• Managing agencies/vendors and keep good relationship with them.

• Work closely with HQ Brand & digital marketing teams with set guidelines.

• Responsible for managing the marketing team.

• Bachelor degree in business, marketing, engineering, or related field

• 5+ years of online & offline marketing management experience

• Willing to create potential projects to catch business objectives of the company.

• Strong computer skills using Microsoft Excel and Powerpoint

• Having excellent command of English (both writing & speaking) is a must

• Having strong project management skills with strict milestones and deadlines

• Self-motivated, creative, positive attitude, strong work ethic, excellent organization and ability to build cross-functional relationships

• Flexible and open to new perspectives

• Home appliances or Consumer Electronics business experience is a plus