Digital Marketing Manager

*About Dat Bike:

Dat Bike is a technology startup whose mission is to drive mass adoption of green transportation. We make the most compelling and dependable electric bikes so that customers can just switch without making any compromises. To do this, we welcome the brightest people to join our journey.

*About The Job:

The Digital Marketing Manager will oversee the planning, management, execution & optimization of all digital marketing initiatives to build the Dat Bike brand, engage customers, and drive growth. This role requires a strategic and analytical marketer with hands-on expertise in digital tools and campaign management.

* Responsibilities:

1. Digital Strategy & Campaign Management

• Develop and execute a comprehensive digital marketing strategy aligned with Dat Bike's brand goals and business objectives.

• Plan, execute, and optimize campaigns across key channels, including:

- Email marketing

- Social media platforms

- Display advertising

- SEO/SEM

• Oversee campaign budgets to maximize ROI while meeting brand objectives.

2. Performance Analysis & Optimization

• Measure and analyze the performance of all digital marketing campaigns against KPIs (e.g., store test rides, website traffic, conversions, ROI).

• Use advanced data analysis to identify trends, uncover opportunities, and refine strategies for better performance.

• Design and execute A/B tests and conversion experiments to continuously improve key metrics.

• Evaluate customers behavior across digital channels and touchpoints, leveraging insights to enhance user journeys and optimize engagement.

• Create detailed reports and dashboards to communicate performance insights to stakeholders.

3. Collaboration & Stakeholder Management

• Coordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.

• Evaluate emerging technologies and propose innovative solutions for digital growth.

4. Content & Social Media Management

• Design, build, and maintain an engaging social media presence.

• Collaborate with internal teams to create compelling content for various platforms, ensuring brand consistency and high user engagement.

• Develop creative growth strategies to enhance brand visibility and user acquisition.

* Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• At least 5 years of experience in digital marketing or advertising.

* Skills & Competencies

• Proficiency in marketing tools (e.g., Google Analytics, Looker Studio, Excel Pivot).

• Strong understanding of web design; digital platforms principles and user experience.

• Analytical skills to evaluate customer journeys and identify trends.

• Exceptional problem-solving, communication, and project management abilities.

• Experience managing budgets and working with content and design teams.

* Mindset

• Results-driven with a passion for innovation and continuous learning.

• Ability to work in a fast-paced startup environment and adapt to evolving priorities.

*** Benefits

• Meal support according to company policy

• Social insurance.

• MIC insurance.

• Discount price to buy a Dat Bike.