Digital Marketing Manager

• Plan & conduct user & competitive analysis to improve products & services

• Interpret & analyze data & user feedback to make informed design & marketing strategy decisions

• Conduct usability testing to identify & address issues in user interfaces

• Manage & improve customer interactions, ensuring all touchpoints are positive, seamless, user-friendly

• Oversee the entire customer journey, optimizing all touchpoints to enhance customer satisfaction & loyalty

• Design digital interfaces that are user-friendly & aligned with the overall CX strategy

• Develop engaging marketing plans for new products & services, ensuring they align with business goals & target audiences

• Monitor & assess ongoing marketing campaigns, proposing improvements to increase effectiveness and ROI

• Manage social media marketing campaigns & customer engagement efforts to enhance brand presence & customer interaction

• Use advanced analytics & CRM data to improve response rates & maximize return ROI

• Conduct business analysis on customer engagement and suggest improvements to marketing strategies.

• BA degree or above in marketing, business, or a related field is preferred.

• Minimum of 5 years of experience in digital marketing or a related field in Retail/ E-commerce/ FMCG

• Minimum of 2 years working at the management level

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Familiarity with digital marketing tools and analytics software.

• Proficient in creating and implementing marketing strategies.

• Excellent communication and interpersonal skills.

• Strategy mindset, analysis, problem-solving, and decision-making.