Digital Marketing Leader

Position Overview:

The Digital Marketing Leader will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with Viland Travel’s business goals. This role is pivotal in optimizing the performance of all digital channels, improving lead generation, and enhancing brand awareness in the global luxury travel market. The ideal candidate will have a deep understanding of online marketing tools, possess strong leadership capabilities, and have a proven track record of delivering results in a fast-paced, high-growth environment.

Key Responsibilities:

• Develop and Execute Strategy: Create and implement a data-driven digital marketing

strategy to drive lead generation, sales, and brand awareness across channels.

• SEO/SEM Management: Lead efforts in SEO and paid search (Google Ads) to boost traffic

and conversions.

• Content & Campaign Management: Oversee content creation and manage multi-channel

campaigns (search, social, email, display) to achieve optimal ROI.

• Social media & Engagement: Manage social media presence, crafting campaigns that

increase engagement and brand visibility.

• Data & Performance Tracking: Analyze key metrics (CTR, CPL, CAC) to optimize marketing

efforts and provide actionable insights.

• Lead Generation & Conversion: Design strategies to acquire high-quality leads and

improve conversion rates.

• Team Leadership & Collaboration: Lead a marketing team and collaborate with cross-functional departments to ensure cohesive marketing execution.

• Budget & Resources: Manage the digital marketing budget effectively, ensuring cost- efficiency and maximum campaign impact.

• Education: Bachelor’s degree in marketing, Business, or a related field; master’s is a plus.

• Experience: 5-7 years in digital marketing, with 3+ years in a leadership role, ideally in travel, luxury, or hospitality.

• Technical Skills:

• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid media platforms.

• Deep understanding of SEO, SEM, and content marketing strategies.

• Experience with analytics tools like Google Analytics, and knowledge of conversion rate optimization (CRO).

• Analytical Mindset: Strong data analysis and conversion optimization skills.

• Creativity: strong passion for exploring new digital marketing trends and technologies.

• Leadership: Proven experience in managing teams and collaborating with senior leadership.

• Language: Fluent in English; experience working with international markets.

Benefits:

• Competitive salary

• Social insurance, health insurance, and unemployment insurance according to law regulations

• 12 days annual leave, 1 additional day for every 2 years of continuous work at the company

• Commissions, incentives and bonuses on the Vietnam public holidays

• Salary review every 12 months

• Hot bonuses for business efficiency

• Friendly, sociable environment, supportive spirit

• Career opportunities

• Opportunity to work within a professional and multicultural environment.

Preferred:

• Previous experience in the luxury travel

• A portfolio of successful digital campaigns that achieved measurable growth in brand awareness and revenue.

• Understanding of global markets, especially North American and Australian travel sectors.