D2C Online Marketing Senior Executive

Key responsibilities

Online Operation

• Monitor and moderate E-commerce website: Sony Store Online platform.

• Maintain and develop UI/UX included front-end and back-end management, web layout, onsite visibility, user journey and navigation, product listing, SKU, price, promotion information.

• Co-ordinate with cross function teams: PM, Mar-com to set up and deploy promotion/campaign in Online channels.

• Analyze online sales performance and make monthly report. Consider and propose necessary improvement & action plan.

Digital Marketing for Online channels

• Monitor MKT budget yearly/ monthly for Online channels.

• Online communication planning and execution: FB ads, EDM, Livestream, SEO project and search tools ,…

• Cooperate with external agents for outsource technical/MKT solution.

• Be responsible for GTM planning of new product launching in online channels.

• Weekly, monthly report KPI tracking of each MKT solution.

CRM

• Customer database management and analysis. Manage online customer relationship to deploy Loyalty program and increase retention rate for Online channels.

• Required minimum 3 years working experience of online operation management.

• Preferable to have experience in E-Commerce background.

• Good communication skills to coordinate project with related parties.

• Project management skills to handle middle-long term project.

• Data analysis and business insight to monitoring business performance and action planning.

• Be able to work independently.

• Well understand of discipline, transparency and ensure compliance.