Customer Strategy & Planning (Trade Marketing) Manager - Hair & Skin Care dCommerce

Main Responsibilities

1) Lead the channel understanding with clear growth drivers to develop long term category growth plan

Lead the channel deep dive & insight exploration through utilizing data sources like search queries, ratings, reviews, eNRM and traditional insights to construct into insight of total dcom channel and by each pureplay and tiktoshopshop with clear building blocks

Construct Strategic choices around assortment, pricing & pack architecture, promotion and availability at the heart of successful category management in dCom.

Shape up growth agenda toward business ambition through each pillar of retailer media including flash sales, on site package, on-site search and affiliate

2) Be accountable for the development and implementation of yearly trade category plan for Hair Care & Skin Care – Pureplay & TiktokShop/dCommerce Channel under Unilever process of Integrated Brand Planning (IBP), Internal Operating Plan (IOP) and Sales and Operation Process (S&OP)

Translate customer & shopper insights into business building opportunities within specific customers/channels at yearly, quarterly and monthly level.

Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.

Create channel plan for innovation/relaunch/big bets to deliver growth ambition

Identify trade spend opportunities & risks and allocate budgets accordingly.

Work with KA team, End-to-end Media Performance Lead and Dcom specialist to deploy category trade plan with clear target, budget, building blocks from planning, execution to optimization

3) Work out monthly rolling forecast for assigned channel through S&OP cycles

Prepare promotion sell-out volume with attention to market intelligence information & current business performance.

Prepare input for Brand and build incremental sales volume.

Work with KA team, End-to-end Media Performance Lead and Dcom specialist for performance tracking and evaluation for prompt intervention.

Key Competencies & Skills & Experience

• Data Literacy & Application

• Channel & Commercial Competence

• Operation excellence in Project management

• Category Management

• Interpersonal Skill

• Stakeholder Management

• Financial Understanding

Experiences & Qualifications

• 4-5+ years of relevant working experience in customer-facing, analytical or trade marketing jobs

• Deep understanding of working with external partners and collaborating to provide solution

• Proactive complex problem solving, evaluate alternative options & provide data-driven approach