Customer Planning Assistant Manager _ Omni Channel

In charge of a specific Omni Modern Trade customers.

Drive the design & implementation of Omni categories/customers O2O plan:

• Develop Omni channel & shopper insights and translate insights into business building opportunities.

• Build specific trade/media plans/activities for Omni channel & deliver category/ brand JTBD/objectives.

• Identify trade/media spend opportunities for Omni customer and plan/allocate funds for trade/media activity.

• Plan & deliver Omni GMV Target via digital converstion tool.

• Cooperate with stakeholders to drive for O2O deployment of assortment, content, promotion.

• Drive O2O shopper journey via digital shopper marketing solution & loyalty partnership.

• Delivering analytics to understand shopper trend, sales movement to define opportunities & risks to define action.

• Co-operate with Omni customers & internal stakeholders of Retail Innovation, Digital Commerce Marketing, Marketing team on data partnership set-up & deployment, data activation on 1pd & 2pd data with customer with high ROAS.

Online Perfect Store deployment for Omni Site:

• Serve as primary facilitator for Omni commerce content-related agenda.

• Collaborate with internal teams & Omni customer to co-deploy Perfect Store online & 7 Omni-channel assets.

• Collaborate with Customer & Unilever field force in-store team to ensure O2O Operation of OLA (online availability) & O2O Promotion deployment, & pick, pack, last-mile delivery.

Lead on-site visibility & media activities:

• Propose for customer team/ brand team on plan to visualize banners/visibility/media to drive Omni traffic, sale out.

• Manage Omni Visibility/media budgeting/investment to deliver right efficiency & growth impacts.

• Leading O2O thematic campaign deployment of content, promotion, media & visibility & instore operation.

• Build & cultivate partnership with key content persons in Omni retailers to stay updated of best practices, new features & developments, unique collaboration opportunities, etc.

• University graduate in business administration, foreign trade, economics

• At least 3-5 years relevant working experience in FMCG, E-commerce industry

• Experience in content development highly valued. Good planning, logical thinking.

• Proactiveness & having team-work spirit

• Quick learning & able to adapt with changes

• Good command of English communication