Creative Manager

Job Summary

The Creative Manager is responsible for developing concepts, generating creative ideas, writing TVC scripts, creative & advertising contents for marketing campaigns. This positions also manage and supervise TVC projects from the idea stage through production and post-production phases, ensuring that the quality of the campaigns and TVCs aligns with the assignments and guidance of the Creative Director and meets the marketing and communication goals set by the Marketing Department.

Job Responsibilities

- Develop concepts and creative ideas for each marketing communication campaign as required.

- Create and write advertising film scripts for TVC projects, including scripting, editing, filming, and producing sales brief videos, viral clips, and various other advertising content.

- Participate in TVC filming, supporting and collaborating with the Marketing team to manage and supervise the quality and progress of TVC production from the production stage, through post-production (color grading, voice recording, offline editing, final mixing, online processing), until the final TVC master is completed

- Collaborate with the Marketing and Consumer Market Insight (CMI) teams to conduct focus group discussions (FGD tests), and surveys, and collect feedback from consumers

- Bachelor’s degree in Graphic Design, Fine Arts, Marketing, Advertising, or a related field (or equivalent experience).

- At least 05+ years in a creative role (graphic design, art direction, copywriting, etc.).

- A strong portfolio showcasing previous creative work across various platforms (digital, print, video, etc.).

- Strong understanding of design principles, visual storytelling, and creative processes.

- Excellent people management, communication, and motivational skills.

- Expertise in design and creative software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.), and familiarity with project management tools.

- Strong problem-solving skills and the ability to think critically and strategically about creative challenges.

- Exceptional eye for detail, with the ability to produce high-quality work under pressure.