Creative Content Creator

About Us:

Welcome to Wildside, a brand under Rooster Beverages! We’re not just a beverage company—we're a movement, shaking up the industry with our innovative and authentic vodka & soda-based drinks. Alongside our refreshing beverages, we offer merchandise. Our mission is to inspire a community of individuals to "Live Well and Stay Wild."

Job Summary:

We’re looking for a creative and proactive Content Creator to help us promote our community and bring our brand to life through engaging content across our key social media platforms: Instagram, Threads, TikTok, Facebook, and YouTube. If you’re passionate about storytelling and connecting with vibrant communities, we want to hear from you!

Key Responsibilities:

Content Strategy:

- Work closely with the marketing team to align on key messages, ensuring consistency in tone and storytelling across platforms.

- Create a content calendar to manage daily posts and campaign timelines.

Content Creation Across Platforms:

- Develop creative ideas for static photos, videos, and livestreams that promote the Wildside brand and the “Live Well.Stay Wild.” lifestyle.

- Plan, produce, and post high-quality, authentic content daily across Instagram, Threads, TikTok, Facebook, and YouTube.

- Showcase our merchandise and vodka soda products in a natural, relatable way that aligns with our brand essence.

Community & Event Coverage:

- Attend and document brand events, community gatherings, and influencer collaborations, capturing the Wildside lifestyle in action to build excitement and engagement.

- Create behind-the-scenes content to give followers an authentic glimpse into the Wildside brand.

- Reflect the lifestyle and values of the Wildside community through inspiring storytelling.

Collaborate with Influencers:

- Identify and work with influencers and community leaders who embody the Wildside spirit to create impactful campaigns and sponsorships.

- Collaborate with influencers who embody Wildside’s adventurous and vibrant ethos, creating content that enhances brand visibility.

Stay Trend-Savvy:

- Monitor and incorporate the latest trends on Instagram, Threads, TikTok, Facebook, and YouTube into content strategies to keep Wildside fresh and relevant.

- Stay updated on platform-specific trends, hashtags, and viral formats to create timely engaging contents.

Social Media Management:

- Ensure consistent quality and tone across all social media channels, reflecting Wildside’s brand values.

- Monitor and respond to comments and messages to build engagement and foster community connections.

Experience:

- Minimum 1 year of experience in daily content creation, preferably in lifestyle, beverage, or fashion industries on multiple social media platforms, amongst which Tiktok or Instagram is a key.

- Proven ability to consistently produce engaging content that drives community growth and engagement.

Content Creation Skills:

- Strong visual storytelling skills with a focus on creating relatable and authentic content.

- Proficiency in basic video editing tools like CapCut, as well as a good eye for photo composition and editing using mobile apps (e.g., VSCO, Lightroom).

- Experience with short-form video content, such as TikTok and Instagram Reels, is essential.

Platform Knowledge:

- Deep understanding of Instagram, Threads, TikTok, Facebook, and YouTube, including platform-specific best practices and algorithms.

- Knowledge of how to optimize content for each platform to maximize reach and engagement.

Work Ethic & Creativity:

- A self-starter with the ability to manage daily tasks independently and meet deadlines.

- Strong creativity and the ability to generate new ideas and bring them to life quickly.

- Comfortable working in a team-work & fast-paced environment and adapting to changes.

Passion for the Wildside Lifestyle:

- A natural enthusiasm for adventure, community, and Wildside’s core values.

- Personal experience or passion for lifestyle branding is a big plus.

Benefits:

- Competitive salary package

- Flexible working hours

- Loads of room for growth and professional development

- A fun, collaborative, and creative work environment where your ideas matter

- Be a part of building something awesome from the ground up