Copywriter
Mô tả công việc
The Role: Copywriter
As a Copywriter, your role is to develop, implement, and hold the quality line of the verbal angles of brand identity, storytelling, and communication. Furthermore, you will advocate the importance of humanizing digital products through words and languages for promos and campaigns. In addition, you need to demonstrate strong interpersonal, prioritization, and stakeholder management skills in collaborating with product marketing team, visual designers, content team and various other roles.
Main areas
• Ability to zoom in and out of various campaign tasks, ensuring that the quality of work for all ongoing projects are optimal and represent the brand’s tone of voice.
• Demonstrate stakeholder management skills in partnering with internal stakeholders to develop high quality creative solutions that meet overall business objectives and goals.
Responsibilities & Creative Development
- As a part of the Creative Lab team, your role as a Copywriter is to contribute ideas in ideation stage, provide copies needed for campaign deliverables and write persuasive, clear and concise copy that serves our consumers and increases click through rates.
- You are responsible for crafting creative and engaging copies for various channels that align with the Traveloka brand identity and language style.
- Develop creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck to be presented to the stakeholders.
- Collaborate with Visual Communication Designers in the making of an engaging and communicative story manifested through various design forms that caters to users' needs, at the same time achieves business goals
- Be a thought partner for the product marketing team, content team, display team, and other channel managers. Collaborate closely with the production team, brand identity team, external parties to ensure the campaign process runs smoothly.
- Provide understandable context and story to be translated to foreign languages
- Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels
- Localization of English campaign materials to the local language.
Yêu cầu công việc
● Fluency in English is a must, min. iBT (Internet-based TOEFL) 100 or its equivalent
● At least 4 years of experience in e-commerce copywriting
● At least 2 years of experience in localization of English writing to local language
● Have a strong empathy in understanding online consumer behavior
● Critical thinking and ability to persuasively influence through storytelling
● A critical eye with attention to detail
● Have the ability to convey ideas and concepts to support creative pitches
● Self-driven in managing and accomplishing projects under tight deadlines and able to work with minimum supervision
● Familiar with SEO basic knowledge
● Up to date on market trends and industry insights
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
12/08/2024
Nhân viên
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Nội Dung
SEO, Copywriting, Content Writing, Market Trend Analysis, Digital Storytelling
Dịch vụ lưu trú/Nhà hàng/Khách sạn/Du lịch
Tiếng Anh
2
Người Việt Nam
Địa điểm làm việc
Lầu 2, Tòa nhà An Phú Plaza, 117-119 Lý Chính Thắng, Phường Võ Thị Sáu, Quận 3
Ho Chi Minh City
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