Content & PR Marketing Manager

- Reporting to the CMO, our Content Manager should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

- Develop content strategy aligned with short-term and long-term marketing targets

- Collaborate with marketing and design teams to plan and develop content, style and layout for all channels: Website & SEO, social network, newsletter, etc

- Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels: Facebook, Zalo, etc

- Manage content distribution to online channels and social media platforms to increase web traffic

- Responsible for developing regular content for social media and website landing pages

- Optimize content according to SEO: Edit, proofread and improve writers’ works

- Ensure compliance with law (e.g. copyright and data protection)

- Stay up-to-date with developments and generate new ideas in line with products and services to draw audience’s attention and lead generations·

- Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital materials.

- Support and contribute outbound contents such as flyers/brochures, webinars, marketing automation, infographics, and others

- Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units

- Support the CMO in other related initiatives that may be required from time to time

- Plan and report periodically (weekly, monthly, quarterly, yearly)

- Perform duties that may be assigned by the CMO

Proven work experience as a Social media/Content manager (> 3 years)

Have at least 5 years experiences in social media and content management (copywriting, social media, and video content creation)

Knowledge of SEO and web traffic metrics

Excellent communicating and writing skills in Vietnamese and English

Attention to detail and highly organized

Good organizational and time-management skills