Content Marketing Specialist

1. Content strategy & planning (20%)

• Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for American Study.

• Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective with creative ideas.

• Design a detailed implementation plan with audiences, channels, and timelines.

2. Content production (60%)

• Coordinate with the internal team to produce content (for both text and visual) following the plan, supporting sharing detailed briefs, and following up to get the content output on time.

• Write/Produce diversity of the content format, such as social posts, video scripts, articles, newsletters…

• Being the copywriter, coordinating with the digital marketing team to A/B testing creative ads to optimize lead generation campaigns.

• Optimizing written content by both Brand and Performance

• Generating new ideas to magnify customer engagement

3. Analysis & reporting (20%)

We will work with the “Creative for Performance” method, data will tell us how to generate successful creative

• Work with the digital marketing team to track, measure, analyze, and optimize all content materials

• Synthesize & report content performance to generate new insight & ideas

4. Others

• Work with Marketing Agencies, Meta account manager, and Google account manager… to generate insight & optimize marketing campaigns.

• Support to produce POSM and marketing materials.

• Work with foreign speakers to organize webinar series

• Other tasks assigned by line manager.

• University graduate or higher, priority is given to candidates studying abroad in the US and EU.

• At least 3 years experience in Content Marketing positions

• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path

• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel

• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters

• Exceptional writing and verbal skills in English

• Great teamwork and communication skills

• Good project management & time management skills

BENEFIT:

• Salary: negotiation

• 13th month salary, unexpected bonus, achievement bonus, holiday bonus, Tet holiday, birthday bonus

• Young and dynamic working environment. Snacks between breaks

• Participate in professional training courses, travel inside Vietnam and abroad

• Working time: Monday - Saturday: 8h30 - 18h30 or 12h30 - 21h00