Content Creator/ Producer (Tiktok Channel)

• Plan and oversee the creation of 3-5 engaging TikTok videos per week by collaborating with both internal and external production teams.

• Focus on content that drives sales and ad performance, ensuring that all videos are optimized to meet the brand’s key objectives.

• Collaborate closely with the e-commerce team to ensure that the content aligns with sales campaigns, product launches, and promotional activities.

• Monitor the performance of video content, tracking KPIs such as engagement rates, click-through rates, sales conversions, and ad performance.

• Work with external production partners to maintain a consistent flow of high-quality content, ensuring deadlines and KPIs are met.

KPIs:

• Ads-driven performance (click-through rates, conversion rates, and ROI).

• Sales generated from TikTok video content.

• Engagement growth (likes, shares, comments) and follower increase.

• Alignment with campaign objectives and e-commerce sales targets.

• Coordinate with internal and external production teams to ensure timely delivery of 3-5 TikTok videos daily.

• Plan and monitor video performance, focusing on KPIs such as ads driven from videos, direct sales impact, and audience engagement.

• Ensure all video content is aligned with overall brand and sales strategies, including seasonal campaigns and key product promotions.

• Provide reports on the performance of video content, including how videos contribute to overall ad spend ROI and sales.