Consumer Insight Manager

1. Manage monthly business performance monitoring and diagnosis for in-charge categories: provide

comprehensive story (what work, does not work vs. plan) with fact-based insights to imply potential

actions. Leverage all data sources including Nielsen Retail Audit, Internal data, Brand health tracking (if

relevant), integrating with market visit or observation or interation with relevant functions - trade, planing,

RGM,...

2. Lead brand research agenda:

- Manage all research projects of in-charge categories (Brand health tracking, product/concept/communication test, segmentation, U&A, price study, volume forecasting, consumerportrait,...) across research methodologies.

- Drive the effectiveness of research projects via working with agencies to have cost effective research approaches, maximizing the application of research findings into business actions and leveraging the expertise/qualified resources of agencies.

- Build research plan based on AOP and discussion with business team.

3. Manage key strategic reports to facilitate the Tet/JBP/AOP (as key strategic business plan)

- Clarify business questions to ensure provide clear brief to research agencies

- Manage the work of respective agencies and do the integration to address defined business questions

Provide clear I&O which imply actions forward

4. Be in-charge of ad-hoc requests, analysis preparation for BOD/visitor visit where relevant to in-charge

categories

5. Join to drive CI innitiatives (CI fundamental training, data automation, consumer immersion, new

research approaches, trend updates.

- Bachelor/ Master Degree

- From 4 Years experience in Consumer Insight.

- Research expertise, strategic thoughts, project management & leadership skills

- Good analytical skills

- Passion for consumer, customer and brands

- Insight, curious & creative