Consumer Experience Manager (OOH + Social Influencer MKT)

1. Communication planning:

• Take lead media planning – optimization - measurement process for HNK key brands

• Align Media briefs and objectives with brand team to ensure they are in accordance with brand plans approvals

• Interface with Media Agency and brand team to ensure proper follow up in media flowcharts, quality of planning and buying

• Follow up for adjusted the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)

• Evaluate booking plan across channels: TV – Digital – Mobile – OOH - Print

• Measurement of media placement based on KPIs to ensure its effectiveness & efficiency

• Deploy aligned OOH strategy & follow-up OOH planning & buying process

2. OOH Planning & Deployment

• Develop OOH Annual strategic plan for each brand & portfolio addressing brand J2BD & business KPI.

• Strong commercial acumen with the confidence to apply & translate from strategy into deployment.

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite HVN brand owners.

• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns

• Expertly developing and making smart list recommendations and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development.

• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution

• Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

• Manage budget by campaign & by channel to be on track with finalized Campaign Media Plan & annual media budgets.

• Budget monitoring and updates to Business Controller and Brand Leads for budget controlling of the section

3. Social KOL branding & Social commerce

Social Branding & Commerce Strategy:

• Develop and implement a comprehensive social commerce strategy that aligns with the company's goals and objectives.

• Identify and evaluate suitable livestream platforms, including TikTok, Facebook Live, Instagram Live, and others, to reach the target audience effectively.

• Stay up to date with the latest trends and innovations in social commerce to optimize strategies and stay ahead of the competition.

Campaign Management and Implementation

• Develop product model/ solution (at function level) and coordinate with operation teams to implement solution strategy: MCNs, creative, KOLs, media, ecom, trade marketing, sales operation, etc.

• Research and build a solution marketing framework and best practices to address all HVN brands needs on Tiktok

• Lead and influence agency to update the latest trends/ insights related to the solution field and innovate.

• Be able to manage function performance as a product function level: acquisition, product portfolio, monetization.

• Monitor and analyze affiliate marketing strategies ‘performance, including evaluating brand performance and optimizing marketing strategies.

• Support solution head to develop Go To Market strategy.

• Plan and manage performance to maximize P&L of the solution.

Measurement & learning:

• Develop reporting & optimization workflow on social listening for all social KOL communities related topics

• Define WOW to turn social listening tool into a tool for identify insights for planning new campaign.

• Define social listening tracking model & package and ensure all related preparation in place for deployment & management.

4. Partnership Management:

• Manage global JBP on key benefits & spending to ensure deployments

• Collaborate with key partners to develop & testing new solution/ innovation to drive growth for HVN business.

• Build up report analysis structure to keep track on media KPI

• Building up and maintain the strategic partnership with Media partners/suppliers. Evaluating partnership sponsoring packages

• Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovation for our brands.

• Response for ad-hoc requests from brand teams.

• At least 5-year experience in Media/Communication

• Strong expertise in integrated media planning & buying

• Having experience in Social & OOH is preferred

• Experience of working in data focused roles

• Good at presentation skills & influence skills

• Good at management skills

• Logic thinking & Problem-solving skill

• Willing to work under pressure

• Detail oriented