Channel Marketing Specialist (Notebook Department)

Main role:

As a Channel Marketing Specialist, your main task is to build the channel marketing plans that will help elevate our consumer engagement (across all consumer touchpoints), drive volume and share gains.

Responsibilities:

1. Manage Point-of-Sale Materials (POSM) effectively, ensuring availability, distribution, and display consistency across all channels.

2. Control and manage the marketing budget allocated for channel marketing activities, ensuring optimal utilization and adherence to financial guidelines.

3. Plan, organize, and execute events in collaboration with channel partners and third-party vendors to enhance brand visibility and drive sales.

4. Work closely with channel and retail partners to identify opportunities for expanding exposure and increasing market penetration.

5. Track and analyze the performance of channel exposure initiatives and co-op funding programs, providing regular reports and insights to stakeholders.

6. Ensure offline exposure and optimize shop displays to enhance brand visibility and drive foot traffic.

7. Collaborate closely with the sales team to align marketing efforts with sales objectives and support channel growth initiatives.

8. Other project assigned by supervisor.

• Bachelor degree in marketing, business, or related field

• 2+ years of marketing-related experience is required; IT product background is preferred.

• Strong Organizational and Project management skills, multitasking, respect deadlines

• Smooth written and verbal communication skills in English and Vietnamese

• Personality Traits: Optimistic, creative, aggressive, logical, proactive, detail-oriented.

• Love & passion for technology products (Laptop / Gaming Gear / Games)