Category and Channel Development Executive

Purpose

• Support LM to build winning plans that deliver NORTH growth based on consumer, shopper and customer requirements

• Execute & track/monitor all category/sub-category activity plan

Accountabilities & Measures

Key Accountabilities

1. Channel & Category Development - Win in North

• Support LM to drive Channel & Category Development & Executions - Win in North

• Provide input into category & channel planning in terms of budget, timing, allocation, mechanics to ensure the feasibility and effectiveness of Win In North initiatives

• Based on data analysis and market insights to support LM build plan to drive category/sub category growth sustainable to fully delivery North target

• Together with LM to work with Brand/ MKT team to develop in-store communication plan & BTL plan by channel to support for all special initial MKT projects for North & ensure its implementation/execution

• Conduct regular field work and work with Sales team to get feedbacks on plan and insights of market/ customers

• Provide monthly reports on category/sub-category performance in term of volume, distribution, stock weight, ASO penetration,…

• Other tasks assigned by LM

2. Ensure excellent executions of Trade WIN Programs

• Work with sales team, Cat & Channel Operations team as well as third parties to implement the initiatives

• Track & monitor all activities to ensure operation smoothly

• Ensure OTIF payment to customers/distributors

• Provide report, analysis of these initiatives’ performance

• Support LM to manage effectively budget in each program

• Conduct regular field work to have in-depth customer/shopper insights for the designated channels in North

• Education

University graduation in economics or relevant disciplines

• Functional expertise (experiences, functional skills)

• At least 02 years of work experience in Sales/ Marketing/ Trade Marketing, FMCG preferred.

• Good understanding of Trade MKT

• Good understanding of North retails market is a plus

• Soft Skills

• Strong data analysis with insights

• Good communication and negotiation skills.

• Leadership, proactive and result-oriented.

• Fast learning

• Language

Proficient English for communication and writing

• Computer

Competent English & computer skill – Excel, Power Point

• Other (if any)

Base in Ha Noi