Business Development & Event Specialist
Mô tả công việc
Work Locations:
● Point Avenue Cau Giay, 2nd floor, NOCT1 E4 Yen Hoa, Cau Giay, Hanoi
● Point Avenue Long Bien, 60 Chu Huy Man, Sai Dong New Urban, Long Bien, Hanoi
The Business Development & Event Specialist is responsible for identifying and pursuing new business opportunities, building and maintaining relationships with potential clients, and driving revenue growth for the organization. This role involves conducting market research, developing strategic sales plans, and implementing initiatives to reach target markets and generate leads. The Business Development & Event Specialist will work closely with the sales and customer service teams to align business development efforts with company goals.
Responsibilities and Duties
1. Branding & Communication
● Develop and execute a comprehensive branding strategy to enhance PAV's brand image and recognition.
● Conduct market research to understand the target audience and competitors and develop marketing campaigns to differentiate the PAV's brand.
● Create and maintain brand guidelines, ensuring consistency across all marketing materials and channels.
● Collaborate with the media staff to develop visually appealing and impactful marketing materials.
● Collaborate with the content creator to create compelling content, including videos, social media posts, email newsletters and other materials.
● Establish, maintain, and actively cultivate strong relationships with media and communication agencies to enhance the brand image.
● Monitor campaign performance and ROI, making data-driven decisions to optimize marketing efforts.
● Responsible for engaging in communication crisis management.
2. Partnership
● Prepare presentations and proposals to customers and partners.
● Identify potential partners by researching and analyzing potential partnership opportunities, including businesses, educational institutions, industry associations, and community groups that align with the organization’s goals.
● Create tailored partnership proposals that clearly outline the benefits, objectives, and terms of collaboration.
● Maintain partner relationships by fostering strong, ongoing relationships with existing partners through regular check-ins, updates, and collaboration meetings. Serve as a primary point of contact for partners, by addressing their needs and providing resources to ensure the success of the partnership.
● Collaborate with partners to promote events across their networks.
3. Event Management
● Develop event concepts, themes, and innovative ideas to help promote PAV’s brand name, engage with prospective students and parents, acquire new leads and increase conversion rate to new enrollments.
● Coordinate with internal stakeholders and external vendors to ensure smooth event logistics, including venue arrangement, scheduling, budgeting, and promotion.
● Monitor event performance, gather feedback, and evaluate the effectiveness of each event to make data-driven improvements.
4. Digital Strategy
● Collaborate with a digital agency to develop and implement an effective digital marketing strategy.
● Oversee PAV's online presence, including the website, social media platforms, email marketing, and online advertising campaigns.
● Analyze digital marketing metrics and insights to optimize campaigns, increase brand visibility, and drive qualified leads.
● Stay updated with the latest digital marketing trends and technologies and providen recommendations on new strategies and tools.
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Plan and monitor the ongoing company presence on social media.
● Launch optimized online adverts through different channels to increase company and brand awareness.
● Be actively involved in SEO efforts (keyword, image optimization, etc.).
● Prepare online newsletters and promotional emails and organize their distribution through various channels.
● Provide creative ideas for content marketing and update websites.
● Collaborate with designers to improve user experience.
● Acquire insight in online marketing trends and keep strategies up-to-date.
5. Team Management
● Work directly with all marketing teams (design, media, digital, content, and event), provide plan, guidance, coaching, and support to team members.
● Work with the Marketing Manager, Sales and Customer Service Manager to regularly monitor performance against targets.
● Foster cross-functional collaboration with other departments to ensure alignment in marketing initiatives.
● Perform other duties as assigned by the Marketing Manager and Operations Director.
Yêu cầu công việc
● Degree in Business Administration, Marketing, Communications, Event Management, or a related field (preferred, but not required).
● Experience in planning, coordinating, and executing events, including logistics, budget management, and vendor coordination. Proven work experience as a Business Development and Event Specialist or similar role.
● Technical skills including good sales and negotiation skills, excellent event planning and marketing knowledge, comprehensive expertise in online marketing, and a deep understanding of digital channels, tools, and strategies.
● Soft skills including strong communication and interpersonal skills, creative
problem-solving and time management.
● Strategic Analysis skills including good market analysis, data-driven decision making and strategic planning skills.
Website: https://www.pointavenue.com/
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
16/10/2024
Nhân viên
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Sự Kiện
Branding Strategy, Digital Strategy Planning, Email Marketing, Event Management, Market Research
Giáo dục/Đào Tạo
Bất kỳ
Không yêu cầu
Không hiển thị
Địa điểm làm việc
Yên Hoà, Cầu Giấy, Hanoi, Vietnam
Sai Dong, Long Biên, Hanoi, Vietnam
Lot TH-03, Mo Lao Urban Area, Mo Lao Ward, Ha Dong District, Hanoi
(Xem bản đồ)Nhận diện một số hình thức lừa đảo
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