Brand Marketing Director

1. Strategy: Lead key role in the establishment of the business’s brand building strategies across all channels.

2. Leadership/Supervisory Role:

- Lead brand marketing department, define its strategic vision & mission

- Manage and optimize the customer-centric brand planning process

- Lead consumer-facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.

3. Analytics

- Manage and maintain program-specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.

- Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.

- Analyze the effectiveness of strategies and projects, and propose solutions for improvemens.

4. Knowledge/Creativity

- Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions

- Bachelor degree in Marketing related field is preferred.

- 3-5 years of experience in the position of a Head of Brand Marketing/ Marketing Director

- Strong at brand management, consumer understanding

- Strong analytical skills with data driven analysis

- Highly flexible/open-minded, resourceful and practical

- Communication & Presentation skill, Negotiation

- Knowledge on content & creative work with a strategic mindset is a plus

- Advanced English skill, both in speaking and writing skills