Brand Marketer

UpTik Co., Ltd. is looking for a dynamic and creative Brand Marketer to join our team. This role will involve managing and developing marketing strategies for Korean beauty brands such as BB-Lab, Face Republic, La Plante, and more. Working closely with the Creative Director, UpTik’s livestreamers, and video artists, you will help bring innovative brand strategies to life, engage with influencers, and make a significant impact in the competitive Vietnamese beauty market.

Brand reference information:

• BB-Lab: http://www.bblab-official.com/

• Face Republic: https://facerepublic.co.kr/

• La Plante: https://www.mdspick.co.kr/brand/laplante-story

Brand Strategy and Management:

• Conduct comprehensive research to understand the key features of client brands.

• Collaborate with the Creative Director to develop customized brand strategies.

• Submit monthly brand and competitor analysis reports to C-levels

Livestreaming & Contents Marketing:

• Lead team meetings with UpTik’s livestreamers and video artists (shooting crew, editors etc.) to ensure brand positioning is understood and executed effectively.

• Work closely with UpTik’s live sellers to enhance live streaming sales operations.

• Partner with the video team to create compelling content that illustrates KSPs of brands.

KOL/KOC/Influencer Management:

• Build and maintain a database of KOL/KOC contacts for efficient marketing campaigns.

• Assist in identifying and connecting with social media influencers (KOLs/KOCs).

• Manage and execute influencer marketing campaigns.

• Monitor and report on content performance and scheduling.

TikTok Channel & Operation Support:

• Work with back-office team and support customer service, goods delivery, livestreaming stats, channel content stats etc.

• University degree in Marketing or a related field - but not required.

• Familiarity with TikTok, social media platforms, and e-commerce.

• Proficient in English - no test score required.

• Experience in livestreaming and/or related field is a plus.

• Proficiency in Korean or Chinese is a plus.

• Familiarity with Trello or similar project management tools is a plus.