Brand Manager - Innovation

Role purpose and responsibility:

• The role will be responsible for driving innovation, overseeing the development of new products, and ensuring the seamless integration of the launching process among global & local stakeholders.

Role accountabilities

• Closely collaborate with global & local brand teams, insight teams to explore potential innovation that align with the business objective in Vietnam

• Deploy and implement the launches end to end including 6 gates: opportunity, concept, feasibility, development, commercialization, post launch

- Build P&L for possible scenarios of product

- Develop research brief & evaluate concepts

- Involve in product formula development with Global Product Development team

• Coordinate with other departments with RA, Supply Chain team in Vietnam site to ensure alignment and integration of the new product development process into the mass manufacturing.

• Identify the potential risks and develop mitigation plan to address any issues that may arise during the preparation of the launch

• Foster a culture of creativity, collaboration, and continuous improvement.

• Maintain strong relationships with key partners, suppliers, and internal customers.

• Communicate progress and updates to senior management and other relevant parties.

• Ensure all new products meet quality standards and regulatory requirements.

• Implement and maintain robust quality control processes.

• Conduct risk assessments and develop mitigation strategies.

***Must have:

- Education

• University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific field.

• Fluent in both spoken and written English and Vietnamese

- Experience

• Minimum of 7 years of experience in product development, innovation, product launching.

• Experience in packaging development including technical parts of packaging design

• Proven track record of leading successful product development projects.

• Familiarity with regulatory requirements and quality standards of Nutrition product.

• Marketing experience or nutritional background in a food manufacturing company would be an advantage

- Technical/Functional Expertise

• Strong Project Management

• Strong analytical and problem-solving skills

• Confident, outgoing and career orientated with excellent interpersonal and communication skills.

• Able to travel nationwide and internationally.

• Highly computer literate, awareness and usage of AI tools like Chat GPT and Skill of design would be an advantage

***Preferred

- Education: An MBA from a reputable University would be an advantage

- Experience: Work experience in a leading Nutrition company with products in Adult Milk Powder category would be an advantage

-Technical/Functional Expertise: Knowledge and usage of graphical AI tools like Dall-E, Mid Journey or similar would be an added advantage