Brand Manager (Adult Milk)

JOB SUMMARY

The Brand Manager will collaborate with the Associate Marketing Director to develop a strategic plan which ranges from strategic review, perfect implementation of the brand’s strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.

Key Responsibilities

- Work with Associate Marketing Director for marketing plan of Adult Milk category/Adult Milk

- Define and develop strategies to maximize brand potential.

- Create and implement consumer and market development strategies.

- Develop and implement specific competitive strategies.

- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.

- Lead preparation of the brand plan, update, and long-range plan.

- Liaising closely with all relevant brand team members

- High level tactical planning.

- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).

Conformation:

- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.

Others:

- Take part in cross-functional Project as required. Cooperate with cross-functional departments.

- At least 3 years of experience in a similar position in the field of Marketing in Pharma/Adult Milk/ Medical or FMCG industry

- Experienced in managing a working group to implement Brand development projects & Marketing activities: new product development, communication program (ATL) and brand activation program (BTL).

- Business understanding: P/L structure knowledge and good knowledge of key consumer insights, and market research based on qualitative and quantitative data, Understanding ETC/OTC Channel; Medical Channel

- Have relationships with HCP Key Opinion Leaders to enhance brand credibility

- Proficiency in the office computer.

- Enthusiastic and proactive spirit at work.

- Strong sense of business and highly result-oriented;

- Ambitious to grow, willingness to learn and be excellent in marketing field.

- Well organized and detailed, able to work under high pressure.

- Product launch experience.