Brand Activation Manager- Vietnam

Position Summary

The Brand Activation Manager leads in the development of annual brand plans for relevant market/s and manages execution of agreed plans to drive business growth consistent with the International marketing cycle plan and global direction. Champions the execution of marketing cycle plans both centrally and locally led to local sales teams to deliver in-store excellence and drive business growth.

The position is for management of Vietnam cluster.

Universal Accountabilities

• Annual execution of the Batteries and Lights Marketing Plan

• Leads in product portfolio and price management

• Leads the activations for Batteries and Lights business

• Has solid understanding on key drivers for the business

Specific Accountabilities

• Development of annual marketing plan focused on Vietnam Market to meet business objectives in line with global direction

• Develops a detailed understanding of all aspects of the market using global insights plus local category, trade, shopper and consumer and competitor data that provides competitive advantage

• Maintains a product portfolio and range relevant to the region, including promotional SKU’s

• Provides recommendations on local market pricing in accordance with global pricing guidelines and indexes

• Develops and oversees implementation of local promotional and visibility programs for the portfolio.

• Adapts and leverages central visibility and promotional tools and assets to provide best in class retail presence and in-store communication.

• Accountable for promotional budget management and reconciliation

• Leads development and execution of area sponsorships and partnerships to drive conversion (where relevant).

• Manages distribution priorities with the sales team and takes part in negotiations with Key Customers as an expert in Category to support Sales team

• Works cross functionally with sales planning, marketing operations, shopper marketing, category management and global marketing to ensure flawless and on time execution of marketing initiatives

Universal Accountabilities

• Annual execution of the Batteries and Lights Marketing Plan

• Leads in product portfolio and price management

• Leads the activations for Batteries and Lights business

• Has solid understanding on key drivers for the business

Working Relationships & Environment

• Reports to Sr. Manager, Global Marketing Activation - Malaysia, Singapore, Vietnam

• Key relationships internally will include Sales, Finance, Operations, International and Global colleagues

• Degree or above in Business, Marketing or similar discipline with minimum 5 years career experience within brand management / activation / execution function

• Solid evidence of working in consumer goods marketing and sales; experience in FMCG business is an advantage

• Exposure to working direct with customers and sales teams, as well as external agencies and research providers

• Experience of analyzing and utilizing trade audit data, and using tools such as NielsenIQ, and/or point-of-sales data

• Proficient in English language, able to collaborate and work well cross functionally, locally and regionally

• Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.