Associate Product Manager - Ha Noi (Focusing on Trade Marketing for Retail, Pharmacy)

POSITION: ASSOCIATE PRODUCT MANAGER

Work location: Hanoi

A. Purpose of Position

Support promoting the brand assigned in Vietnam market.

Involve in managing marketing activities and sales performance to achieve/exceed team objectives (target, P&L).

Implement business operations and execution in the assigned territory, communicating with internal and external stakeholders.

Ensure all activities and documentation for the team follow ZPV compliance and company policy in daily practice.

B. Responsibilities and Key Performance Indicators

1. Marketing & Sales

Achieve the set performance.

Develop a sharp promotion plan with clear CSF, action plan, and execution timeline.

Understand the market environment, pharma industry, KOLs, customers, and competitors through field visits, research, market intelligence, and analysis tools to develop Brand Plan, Financial Plan, and SFE Plan in the short and medium term.

Ensure brand objectives are achieved within the approved A&P resources by monitoring and analyzing them on a monthly basis in coordination with finance and controlling.

Develop KOLs and build professional relationships with key stakeholders (internal and external).

Manage operations and execution.

Support developing the Brand Plan from strategy to implementation.

Prepare and allocate targets, incentive schemes aligned with brand objectives, and Commercial Solution Sales contests.

Measure results, evaluate, propose, and carry out corrective actions.

2. Working Attitude

Self-motivation and strengthen team spirit with good attitude and behaviors.

Willing to accept related organizational changes if any: new brands, tasks, responsibilities.

Closely cooperate with cross-functional teams (hospital team, business support, IC, HR, BD) to handle business matters and explore business opportunities.

Ready to support Line Managers/Head department on ad-hoc requirements (if any).

1. Education & Qualification

University graduate with a Bachelor’s degree

Related to pharmaceutical, marketing, or commercial fields are advantages

2. Working Experience

Minimum 1 year of experience in a marketing position

Good knowledge of the pharmaceutical retail market

3. Skills & Functional Competencies

Good at tracking and managing trade campaigns

Business reporting in English

Product presentation in scientific events (if a doctor or pharmacist)

Generating insights from marketing analysis

Excellent execution

4. Other Skills

Presentation skills

Management and leadership skills

Planning and organization

Negotiation and communication skills

Good time management

Fluency in English

5. Other Specific Requirements

Integrity and compliance

Hardworking and enthusiastic

Good cooperation and teamwork

Ability to manage multiple tasks