Associate Digital Manager (Experienced in Programmatics)

Media Strategy

• Coordinate campaign brainstorming and planning with Digital Planners &

Executives from the big picture stage through execution and final analysis and

reporting;

• Responsible for strategic digital media planning in campaign strategy sessions;

• Should be able to sift through available research on consumer digital media

behavior and come up with insights and recommendations that will inform the

strategic team.

Media Planning

• Responsible for online media planning activities: plans and costings, KPI setting,

account queries and liaises with agency partners and suppliers – hands on

negotiation and communication with suppliers is included;

• Responsible for managing all media planning and reporting digital activities for

clients.

Analysis

• Responsible for campaign performance review presentations using Microsoft

PowerPoint for client meetings;

• Analyze agency partners and publishers for performance and pricing, analyze

Vietnam Publishers and recommend new Publishers to engage with, coordinate

Publisher engagement.

Reporting

• Overseeing and directly preparing tracking and reporting for digital campaigns

with and sending out to relevant parties;

• Final review of all digital tracking and reporting reports prior to sending out to

relevant parties;

• Understanding and prior experience in use of tracking platforms from reading,

set-up and management.

Leadership

• Be the champion of digital media and be expected to grow the media capabilities;

• Train and familiarize internal teams with digital media;

• Maintain good relationships with digital media partners;

• Update the agency with any new developments in the digital media space;

• Coach and inspire Digital Planners and Executives through campaign strategy

sessions.

• Having at least 4 YOEs and 2 YOEs in a digital media agency;

• Solid experience with Google Ads, Meta Ads, E-commerce, Programmatic DV360 and other Digital media platforms;

• Working directly with Meta, Google, TikTok and other publishers;

• Experience with managing cross-functional teams is an advantage;

• Experience in building a digital media team is a plus;

• Excellent presentation skills;

• Responsibility, flexibility, leadership.