Associate Campaign Planning & Operation Manager

1. Campaign Strategy & Execution:

- Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs.

- Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact.

- Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement.

2. Omni-Channel Customer Experience

-Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys.

- Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions.

- Use customer insights and feedback to refine campaign approaches for improved relevance and engagement.

3. Sponsorship Strategy Development

- Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants.

- Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners.

4. Media Package Optimization

- Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics.

- Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness.

- Support commercial teams’ with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns.

5. Cross-Functional Collaboration & Partner Engagement

- Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility.

- Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution.

6. Stakeholder Communication and Reporting

- Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.

- Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.

- At least 4 years of relevant working experience. Experience in Travel or Technology Industry is a plus

- Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).

- Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies.

- Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.

- Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders.

- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.

- Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.