Assitant Brand Manager (ABM)

• Research:

- Pro-actively understand full categories and feed Vietnam market inquiries, category and consumer requirements, from U&A to insight and platform innovation projects.

- Active Portfolio/ Product Development:

- Develop and implement the 12 - 24 months portfolio roadmap including product range, brand and quality build, value delivery to consumers.

• Plan Do Check Action:

- Management of competitors tracking bi-monthly for MT, GT and Ecom platforms.

- Monitor and review the effectiveness of product new launch, sales & marketing improvement, new development and renovation programs.

• Product Expertise:

- Management of product training for sales, with the ambition to understand and share the key points of success in terms of sales listing, winning approaching map and USP-RTB to consumer.

• Timeline Management:

- Lead the NPD master timeline and successful co-operation with key departments internally.

- Manage the outsource and internal contact windows in PD process and advanced procedure to ensure the lead time for sales & marketing launching in different regions.

• MKT 360-degree Activities Proposal:

- Strength in MKT and Brand proposal with thoughtful utilization of both qualitative and quantitative data analysis to build up the reasonable actions to inform future plans.

- Confidence in planning, execution and active items price check, especially cost efficiency management in every project to be planned and done.

- Work with communication team and BOD to ensure single minded message is created in line with IMC plan and brand building communication plan and category needs.

- Organization of Events and ATL, BTL activities.

- Brainstorm meeting for creative ideas, or quick consumers test, product test internally.

• Digital & Ecommerce platforms:

- Management of website and fan-page, ensure the content direction is strong, saleable and design style guide is trendy, attractive and consistent with brand campaigns, from digital platforms to ecommerce presence.

- Co-work with Senior team to develop convincing Content direction, Promotional campaigns, Livestream – Up-sales and up-to-date activities on pages, master of shop mall’ s merchandising factors and visibility improvement continuously.

- Explore new trial in a variety of platforms including ecommerce partners: IG, TikTok shop, Tiki...

- Work directly with design team to brainstorm, do style guide and full brief of design for every campaign.

• Brand Strategy:

- Represent consumer insights, brand choice for different channels and brand keys.

- Ensure brand consistency with product quality on the cross functional team.

- Develop the creation of ATL & BTL activities based on in-depth understanding of local tastes.

- Assist in brand long-term positioning and strategy, the innovation projects, the creation of effective media plans and channels.

• Product Listing Presentation:

- Support sales team to present the company profile and NPD induction to MT and CVS store chains.

• Events Operation:

- Coordinate with General Affairs and HR departments to promote the best concept of Customer Convention; Company Tour; Year end party; CSR activities; Environment protection campaigns…

• Others:

- Other MKT rationale tracking and ad-hoc tasks from BOD, NSM and MM.

JOB SKILLS & EXPERIENCE REQUIREMENT:

- BA in Consumer Marketing, Business administration, Communication, PR or related fields…

- Have many years of FMCG experience at the same level in Brand Marketing field, with decision making level of Brand Manager position.

- Proven experience in project, campaign management and innovation development to deliver assigned works on-time.

- Strong tasks involved with Marketing 4P, ATL, BTL proposal.

- Ability to quick updates of latest marketing trend and best practices.

- Passion in diversification of MKT functions: market research, media planning, data analysis, brand power strategy, communication plan, events execution and multiple projects handling at a time.

- Familiar with sales business trip, fieldwork nationwide, distribution & trade MKT analysis.

- Passion in both Digital MKT skills updates and Traditional MKT winning studies.

- Apply title to correct position: ABM, BRAND MANAGER/ ABM/ PRODUCT MANAGER

- Age: from 27 years old or older

- Accept to work far away

WORK PLACE:

- Hồ Chí Minh City, Bình Dương

SALARY:

- Up to 30 gross