Assistant Brand Manager

1. Assist the Manager for the detailing and implementation of Marketing programs.

• Assist in development and implementation of the Communications Plan for the marketing programs

• Work closely with the media agency and the Team for detailing, implementation and monitoring of media campaigns and plans.

• Perform monthly gathering, analysis, and reporting of consumer and trade data including sales volumes, market share, penetration/ distribution, stock-out, and inventory.

• Assist in developing and implementing trade and consumer promos as well as merchandising and local event activities based on business directions while coordinating with both Sales and Trade Marketing departments.

• Analyze and monitor program efficiencies and effectiveness to ensure targets are achieved.

• Monitor and track brands market share & performance to identify risks & opportunities.

• Input on the development, production & implementation of advertising and promotions for brand and media strategies and executions to support brand.

2. NPD: work with inter department team to evaluate product potential / package innovations for presentation to improve the brand image in the market place.

• Consumer research understanding / survey

• Other works as assigned by Manager

1. Education

• University/College degree in Marketing or equivalent training.

2. Work Experience

• Experienced in the areas of Marketing or Trade Marketing with preferably in multinational companies.

3. Skills required

▪ Having knowledge of Marketing techniques and concepts and business practices in Vietnam.

▪ Experience working in the beverage industry or FMCG is an advantage

▪ English oral and written communication skills

▪ Competency in Microsoft applications including Word, Excel, using software of design is an advantage