Activation Trade Marketing Executive

Job Summary:

We are seeking a dynamic Activation Trade Marketing Executive to lead our in-store activities for Cosmetic brands for all channels. This role involves engaging with our target audience, coordinating promotional activities, and collaborating with vendors to ensure optimal performance.

Key Responsibilities:

1. In-Store Activation:

o Plan and execute promotional events and activities in Modern Trade stores to enhance brand visibility and consumer engagement.

o Develop engaging point-of-sale materials and displays tailored to the target audience.

2. Vendor Management:

o Collaborate with vendors to ensure effective execution of promotional activities.

o Monitor and evaluate vendor performance against set KPIs, providing feedback and guidance for improvement.

3. Market Analysis:

o Conduct market research to identify trends, competitor activities, and consumer preferences.

o Analyze sales data to measure the effectiveness of trade marketing initiatives and adjust strategies accordingly.

4. Training and Support:

o Train, support, and ensure official Bas/BA part-time on brand knowledge, product benefits, and promotional activities.

o Provide ongoing support to vendors to ensure alignment with brand objectives.

5. Reporting and Insights:

o Prepare regular reports on activation performance, vendor effectiveness, and market insights.

o Share findings with the marketing team to inform future strategies.

6. Budget Management:

o Assist in managing the trade marketing budget, ensuring optimal allocation of resources for maximum impact.

• Bachelor’s degree in marketing, Business Administration, or a related field.

• 2+ years of experience in trade marketing or brand activation, preferably in the beauty or cosmetics industry.

• Strong understanding of the Modern Trade landscape and consumer behavior in the beauty sector.

• Excellent communication and interpersonal skills, with the ability to engage effectively with diverse audiences.

• Proven ability to manage vendor relationships and assess performance metrics.

• Creative thinking and problem-solving skills, with a results-oriented mindset.

• Proficient in Microsoft Office Suite and data analysis tools.