Account Executive (PR Based)

Responsibilities:

- Client Engagement: Collaborate closely with Account Managers to develop and execute PR and social media strategies for diverse clients.

- Media Engagement: Assist in maintaining media relationships, crafting press materials, and pitching stories to journalists and media outlets.

-Content Creation: Contribute to the creation of compelling content for press releases, media pitches, social media posts, and other communication channels.

- Analytics and Reporting: Monitor media coverage and online discussions, compile detailed reports, and analyze data to assess the impact of PR and social media campaigns.

- Research: Conduct market research and competitor analysis to identify opportunities and areas for improvement.

- Event Coordination: Support the planning and execution of events, press conferences, and media briefings.

- Administrative Duties: Handle various administrative tasks, including documentation, scheduling, and meeting coordination.

- Innovation: Bring fresh ideas and creative input to brainstorming sessions and campaign planning.

- Social Media Management: Assist in managing and growing social media accounts for clients, including content creation and engagement.

Industry Awareness: Stay informed about PR and social media trends, industry developments, and emerging technologies to enhance campaign strategies.

Qualifications:

- At least 2 years of experience in a similar role within a PR or communications agency.

- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with team members and clients.

- Familiarity with media landscapes, an understanding of journalists' needs, and awareness of emerging media trends.

- Demonstrate initiative, proactive problem-solving, and meticulous attention to detail.

- Basic knowledge of social media platforms, digital marketing, and content creation tools.

- A creative mindset with innovative ideas for problem-solving and campaign development.

- Passion for PR: Genuine interest in public relations, communications, and the PR industry as a whole.